Is it all just made for T.V.? This question hit me when I was watching the end of “The Hills,” a popular MTV reality show. For years people believed they were watching the real life of highly privileged kids. In the end, there were questions about whether the whole thing was staged by producers. But did it matter? Millions of people watched, talked and tweeted about the goings-on of The Hills. Most people bought it as “reality” and now the show is off the air.
The Hills model for success was broadcasting to the world the extraordinary lives of privileged California kids. Those watching coveted the lifestyle these kids lived and wanted to know what it would be like.
Is the same model being used to sell you a supplement, exercise program or weight loss fad that promises you the body of a male or female supermodel? The “real” testimonials allow you for a moment to feel what it would be like to achieve the body of a supermodel, e.g. Brazilian Butt Lift, Shake Weight, Cortislim. Their reality is sold to you as your potential reality. You buy because you covet the body, energy, and lifestyle that is being portrayed.
Then the product is delivered, unveiled and used a few times, only for you to find out that what was pictured as reality on T.V. wasn’t reality at all.
There are hundreds of thousands of weight loss and diet companies broadcasting these messages. They know consumers will covet the lives and appearance of their clients/models.
To answer the initial question: the weight loss and diet industry isn’t all made for T.V. — but a huge chunk of it is.
Tune in for future posts about how to sift through the marketing and find a weight loss program that will work with you to get you to your ideal shape.